1. DESCRIPTION OF CONTENT
The advert shows…
In this advert, …
2. PURPOSE
(Who made it and why? How do you know?)
The advert raises awareness of…
The purpose of the advert is to make people aware of …
It was produced by… in order to …
The intention of the advert is not only to … but also to…
The advert targets …
3. TECHNIQUES
(Technical, emotional techniques and how they are used)
The advert uses emotive language with the words, ‘…’. (Then explain)
The topic is very emotive, and this is conveyed through the use of …
Powerful imagery, such as … is used to…
The advert uses the idea of / an image of …
The advert intends to shock the viewer by…
4. PERSONAL OPINION
(Give some good ideas as well as an evaluation)
The most effective part of the advert is …
Perhaps the director / producers wanted to create an effect of…
People may think that…
Personally, I think the advert is effective due to / because of …
I was not totally/completely convinced by …
I wouldn’t have … as …
I feel that the advert doesn’t quite succeed in getting its message across as...
The subject of the documentary – its message and intention
The documentary is about…
Perhaps the makers of the programme wanted to show…
In my opinion, the producers want the viewer to …
In some ways, it seems like the producers wanted to …
The documentary is thought-provoking as it …
The narrator points out that…
The documentary highlights the…
Maybe the programme was produced to raise awareness of …
The way the people/individuals and the message are portrayed
The viewer is introduced to … who seems to be …
The young boy, who is the focus of the documentary, seems to be …
The boy is depicted as …
The documentary paints a (adjective) picture of …
The programme is uplifting / poignant / grim / depressing as it includes …
The editing, the choice of footage and shots, the way it is filmed, the desired effect on the viewer
The camera focuses on …
There is a close-up of…
One interesting shot depicted…
The producers wanted to show the viewer…
The footage is chosen in order to give an idea of…
There is a scene where … which represents…
One part of the programme focuses on … because…
There are some powerful images, such as…
The programme uses some emotive shots, for example …
1)This advert shows a mother and her daughter who are going to be evicted from their house by a criminal landlord. They live in a ………………………………………………….
2)This advert raises awareness of a charity called Shelter who …
The intention of the advert is not only to … but also to…
I think that the advert targets …….
3) The advert uses a range of persuasive devices. Firstly, it uses ….
It also uses emotive language with …
Furthermore, it also …
4) In my opinion, the most effective part of the advert is …
However, some people may think …
However, personally I think ….
