Excellent Example One
1.
Description of content
This charity advert is called
‘Mirrors’. It has this name, because in the advert we can see some people in
front of a mirror, in which they don’t only see themselves, but also the people
they have lost because of the cancer. We can see a little boy that has lost his
mother, a bride that has lost her father, a man that has lost his wife, and
finally it ends with a little girl that has fortunately survived Leukemia
cancer. This advert is for donating money for the charity, so you can help more
people to survive.
2. Purpose:
The intention it’s not only to
make people donate money to help the charity to help them to avoid deaths
because of cancer, but also to make people aware of how many victims die because
of the cancer. I think that the advert ended with a happy story, so it makes
you think that if you donate money to the charity, there can be more happy
endings. The advert targets are mainly adults, because they’re the people that
can donate to the charity, and also young adults, to bring them awareness of
what cancer can do; but because it speaks of cancer that affects children,
women and men, it’s for everyone, but who can really donate money are adults.
3. Techniques
I think that, even the images
aren’t very shocking, are very emotive, because it shows the viewer, how
someone in your life can disappear because of the cancer. The topic is very
emotive and conveyed through the use of the images and the music, because the
music is very sad and slow and it’s followed by really intense and influential
images, so all that makes the advert powerful. Mainly, the advert tries to
shock the viewer by showing some people that have lost relatives because of the
cancer, and it makes you feel that if you donate to help them with the
research, you could help the victims to survive and avoid the pain the illness
will cause that person. Also, adding a happy end at the end of the advert make
the viewer see how, if you help the charity, there can be more happy endings
and less deaths. In the advert they use lot of pronouns, which, makes you feel
like if you had to help them. Another persuasive device used in the advert is
facts and statistics, when the man says ‘85 women die because of ovarian cancer
every week’. When he talks about leukemia cancer he also uses this persuasive
device ‘Leukemia cancer is the most common cancer in childhood and only seven
kids out of ten survive’. In this last quote, we can see that more than the
half of the children that suffer it, but even though, 3 out of ten kids die,
what I think that’s a subliminal message.
4. Personal Opinion:
I think that the most effective part of
the advert is the end, when they show a little girl that had survived cancer,
because after all we’re humans and we prefer happy endings, so it makes the
viewer feel like if they donate, they can contribute to save someone’s life.
But when you’re helping to survive someone you’re not only avoiding his/her
death, also all of the pain that death would cause to all of the people around
him/her. That’s why the show the scene of the little girl with the mother,
because children are more persuasive and because they show how emotive and
happy is the mother because her kid is alive. After watching this advert for
two times, I think it’s really well done, and I think it reaches its objective,
make people donate them money.
This advert shows different people who imagine that
they see in a mirror the reflection of someone close to them who has died for
cancer. It uses relatives such us a wife, mother and father. COULD BE MORE DETAILED HERE
This advert was produced by an organization in order
to not only raise funds, but also to make people aware that cancer is a serious
problem that can happen to anyone. This
is shown by the fact that there are normal people looking that mirror just like
us. At the end of the video, a telephone number is shown to us so we call it
and donate 2 $ per month .
It use lot of many different techniques, but what we
first notice is the music, which it is melancholic and it gets across that
feeling. However, what I think is the most effective feature are the shocking
images and the language. Although they’re normal ( a child with his mother, a father
talking with his daughter) that is what is shocking, because they are that
normal, that when you miss them you realise that your whole world collapses,
and you just remain the memory of past years, just as is shown in the video. The
first thing we see is a boy . This is an eye catching scene because you are not
expecting seeing a child as a first view in a
cancer advert, but then you realise that is the mother who has died and
that makes you feel a bit ashamed about yourself for not caring about the
mother, and that is a powerful technique in an advert, making the viewer feel
responsible for something. Also, the kid
is shown with a tie, to represent he had had to grow up and mature because the
lack of his mother, and it makes you think : “ That is not fear ”. The next
scenes are similar, giving impressive facts about each cancer, about the number of people who have died from
cancer. Finally , there is a woman staring at a mirror, with the image of her
daughter behind her, and you think that she might be dead like in the other
situations, but later on , the women turns , she face back the mirror and look
at her son, who is alive and you feel full of hope, and you see that, if you donate
2 $ per month, YOU CAN SAVE children ( personal pronouns ) , YOU HAVE THE
CHANCE .
Personally, I think this is a perfect example of a
dynamic and influential advert, because it has caught my attention until the
end, and I discovered myself empathising with the characters, and it uses lot
of powerful technique and makes you think and seriously consider donating money
to the charity.
Excellent Example Three
Excellent Example Three
1. Description of content: This advert
shows a lot of stories about families affected because of cancer. This is an
advert which tries to persuade people to donate 2 pounds a month, in order to
research cancer cures. There is a voice over which explains the purpose of this
advert. We can see some stories. Firstly we can see a little boy, who imagines
that his mother, who died from breast cancer, is with him again, looking at him
in the mirror. Then we can see a really sad scene, where a woman is going to
get married, and she imagines that her father, who died from prostate cancer,
is back with her. It shows one more scene like this where a man misses his
wife, who died of ovarian cancer, and finally a little girl with her mum, who
is cured from leukaemia.
2. Purpose: The purpose of this advert
is to persuade people to donate 2 pounds a month to help to find a cure for
cancer. There is a calm voice, which tells you what they want, and where the
money will go. In the advert, on the bottom, there is a number of telephone,
where you can call to donate money. It also wants to show viewers how important
money is to find cancer cures, and it tries to communicate that if you donate,
they can find cures, so people will stop dying.
3. Techniques: In this advert, there a
lot of persuasive devices. I think that the most persuasive devices are the sad
scenes, because in the advert, there are a lot of ‘stories’ of people that died
because of cancer, and there are so different that it makes me think that the
advert wants us to identify with the people that have had cancer, so it makes
us think that it could happen to us. Another persuasive device are the facts
and statistics that appear in the advert, like for example, when the woman who
is going to get married and misses her father, at the bottom of the video there
is a number which shows how many people die from prostate cancer every year,
which is 9000. I think this appears to make us think about the huge number of
people that die, and that we can help to solve this. Other persuasive devices
are the sad scenes and the calm voice, which informs the watcher about what the
purpose of this advert. At the end, a girl who beats leukaemia cancer appears,
and gives us hope, that with our donations, more children can be saved. It
tries also to make you feel guilty if you don’t pay, by asking constantly.
4. Personal opinion: I personally
didn’t like the advert, because it was very emotive and it made me want to cry.
It is really persuasive, mostly because it makes you think that you could be
the one who has cancer. I personally think that after watching this, a lot of
people will donate 2 pounds, or more for cancer research. The most persuasive
devices are the flashbacks and the voice of the man, which is very calm and
sad. It is very convincing, but that is the reason why I didn’t like it,
because I don’t like the way that it makes me feel after watching it, which is
sad and upset. I think this advert is targeted at everyone because it makes you
identify with the people who appear in the advert, because there are people
from all different genders and ages, and the advert makes you identify with
them.
Excellent Example Four
Excellent Example Four
This advert is called ‘Mirrors’ and it´s from cancer
research in the UK. The purpose of the advert is to raise awareness of how many
people die each year because of breast, prostate and ovarian cancer and
leukemia. This advert shows different
stories with facts and statistics of normal people that have died from these
various cancer. They are not talking
directly to you, the advert has voice over.
The advert like I have said before is trying to raise
awareness of the different types of cancer that are affecting our population
even more each year. The purpose of this charity advert is to persuade you to
donate money for research cancer and they do this by making you feel empathy
with the flashbacks of the different stories. For example it shows a little kid
that has lost her mum because of breast cancer, also it shows an old man that
has also lost her wife because of ovarian cancer. In order to make you feel
empathy; in each flashback there are facts and statistics of how many people
have died each year due to cancer. Finally the different stories are set in
normal environments showing us it can happen to any of us and make you donate
money because otherwise it will make you feel guilty.
The first topic is very emotive, it´s about a young
boy that has lost her mum because of breast cancer, in fact they have done this
to catch your attention so we can keep watching the advert. Afterwards the
advert intends to shock the viewer by showing shocking facts about how many
people have died from these common cancers. Then; powerful imagery such as
showing a bride that has lost her dad because of prostate cancer is used to
make you feel empathy with the bride and persuade you to donate money for the
charity. Perhaps the people that are making the advert, such as the director
use the idea of having melancholic music in the advert to make you feel
sadness. Also, not only the use of emotive language but also the man who is
speaking is trying to convince you that with your donation, you will save lots
of lives.
Personally, I think that the most effective part of
the advert is when at the end they show facts about how many children fight
against leukemia, but it´s not meant to be a flashback is meant to show that
after showing the sad face of cancer, people can beat it. Perhaps, the producer
wants to produce the effect of sadness or maybe guiltiness during the advert
and at the end it shows that thank to all those people that have donated money
there is a happy end. I think that the advert succeeds in getting the message
across because it clearly shows where you have to call and how much you have to
donate to invest in cancer research but I wasn´t quite convinced by the advert
as a whole because even though they are trying to make you feel empathy I think
it was quite sad, and if the advert is going to be shown at TV it should be
suitable for everyone.
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